fuckyeahads: Minimalist effect in the maximalist market ~ ANTREPO // A2591 Design firm A2591 takes common consumer products and strips away their intricate packaging for a more minimalistic design. Personally, the implications of each of these redesigns tells the viewer which logos/brand fonts are the most memorable. For example, the Corn Flakes font is completely alien to me… Minimalistic can be played out 2 ways, classy, and too classy. Things that appear too classy, such as the last red bull can, will not appeal as much to their frat boy market. But hey, noone likes frat boys anyways. I vote 3.

fuckyeahads:

Minimalist effect in the maximalist market ~ ANTREPO // A2591

Design firm A2591 takes common consumer products and strips away their intricate packaging for a more minimalistic design. Personally, the implications of each of these redesigns tells the viewer which logos/brand fonts are the most memorable. For example, the Corn Flakes font is completely alien to me…

Minimalistic can be played out 2 ways, classy, and too classy. Things that appear too classy, such as the last red bull can, will not appeal as much to their frat boy market. But hey, noone likes frat boys anyways. I vote 3.